basic.

Founded in 2016, basic. is a slow fashion + ethical lifestyle shop based in Birmingham, Alabama.

With an ethos centered around people + planet, basic. stocks responsibly-crafted apparel and goods for folks who care about where their stuff comes from.

Many of our brands own their production outright, and others craft their pieces themselves and/or in partnership with skilled artisans. Regardless, all items in their shop were made in dignified environments by individuals paid a living wage.

In addition to contributing a portion of every sale to groups doing work for human rights— they also frequently partner with other folks working to create a more just and equitable society.

We are grateful for the support of an impact-focused, women-owned small business.